The finish you choose changes the entire character of a room. Here's a quick guide to matching finish to function.
Matte
Zero sheen, hides surface imperfections well, but harder to wipe clean. Best for low-traffic areas: master bedrooms, feature walls, ceilings. Not recommended for kitchens or children's rooms.
Silk / Satin
Low sheen with good washability. The most versatile finish — works in living rooms, bedrooms, hallways, and feature walls. Most interior emulsions default to this finish.
Gloss
High sheen, highly durable, easiest to clean. Reserve for doors, trims, window frames, and kitchen cabinets. Shows surface imperfections — surface preparation is critical.